Home > Property & Casualty > Reputation protection key in mitigating adverse publicity

Reputation protection key in mitigating adverse publicity

Last week, one of the world’s leading insurers released a new policy designed to help insureds cope with threats to their company’s brand and reputation.

This new coverage will assist an organization in finding, bringing in, and funding outside experts when there is either a potential or actual public relations crisis .

Companies often look for this type of assistance to formulate a response to an adverse event that could have a lasting impact on the firm’s reputation. Such public relations crisis events can range from an executive scandal,  a product recall, or even an environmental disaster.

Click here for more information on the costs of this new coverage offering and to view the policy form.



About the Author

Rich Leavitt is the Executive Risk Practice Leader at WGA, and is responsible for the firm’s relationships and performance with clients, insurers, and centers of influence.

617.646.0283  RLeavitt@wgains.com    Connect with Rich on LinkedIn

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